AUDIENCE

DEVELOPMENT

FOR PUBLISHERS

 

TriMax Direct offers a variety of publishing services from managing your circulation database to implementing your audience development marketing efforts:

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Circulation Fulfillment

• Database Management (e.g., subscription/circulation management, CRM systems, etc.)

• Audience Development

• Data Entry

• Email Deployment

• Circulation Audit Liaison (e.g. BPA, AAM/ABC, VAC)

• Publication Research

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Marketing Services

• Strategic Planning / Visioning

• Research (e.g., market analysis, customer feedback, etc.)

• Campaign Management and Communications

  • Develop marketing plan / consulting services

  • Promotional copywriting

  • Creative development

  • Print production management

  • Direct mail and/or email deployment

  • Coordination of telemarketing efforts

  • Tracking and reporting

  • SEM (e.g., pay-per-click, Google AdWords, etc.)

  • Content creation – to make you look good…

    • Create PowerPoint presentations and/or write speeches

    • Manage Twitter account / Tweet (or other social media posts)

    • Blog posts (e.g., ghost write in your name or for others)

    • Website news articles / posts (e.g., interview subjects to tell your story)

    • Write case studies / testimonials

    • Press releases (i.e., generate news coverage about your news or events)

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Contact us today to learn how we'll help you save money and improve your results.