
AUDIENCE
DEVELOPMENT
FOR PUBLISHERS
TriMax Direct offers a variety of publishing services from managing your circulation database to implementing your audience development marketing efforts:
Circulation Fulfillment
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Database Management (e.g., subscription/circulation management, CRM systems, etc.)
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Audience Development
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Data Entry
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Email Deployment
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Circulation Audit Liaison (e.g. BPA, AAM/ABC, VAC)
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Publication Research
Marketing Services
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Strategic Planning / Visioning
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Research (e.g., market analysis, customer feedback, etc.)
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Campaign Management and Communications
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Develop marketing plan / consulting services
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Promotional copywriting
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Creative development
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Print production management
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Direct mail and/or email deployment
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Coordination of telemarketing efforts
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Tracking and reporting
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SEM (e.g., pay-per-click, Google AdWords, etc.)
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Content creation – to make you look good…
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Create PowerPoint presentations and/or write speeches
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Manage Twitter account / Tweet (or other social media posts)
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Blog posts (e.g., ghost write in your name or for others)
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Website news articles / posts (e.g., interview subjects to tell your story)
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Write case studies / testimonials
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Press releases (i.e., generate news coverage about your news or events)
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Contact us today to learn how we'll help you save money and improve your results.
